Bladder leaks are common among women 50+, more so for women 65+. As common as 1 in 3 women. Yet two thirds of women polled recently – nearly 67% – said they’ve not told their doctor. And fewer still tell the other people in their lives.
Bladder leaks are simply not talked about.
To normalize the topic, we created 360° campaigns for Always Discreet to help destigmatize the conversation around bladder leaks.