The Wisconsin Brewing Company needed to move the RE: FRESH Radler away from their typical demographic of middle-aged men and toward a younger segment. With this in mind, we selected a target audience of women aged 21-34. For this campaign, we wanted to emphasize the drink’s unique selling proposition: as a light blend of real fruit soda and lager beer, the RE: FRESH Radler not only quenches thirst but is light enough for users to have fun drinking it. Whether on laying in the sand with friends, water skiing with your fam or just relaxing on the couch after a long day of work, the RE: FRESH Radler has real fruit and is real fun.
