Built an experiential sampling program that brought 250,000 Cheez-It Grooves samples into the hands of hard-to-reach consumers (men 18-44), while supporting the 2021 campaign and aligning with our mission to position Grooves as the ultimate “break and reset” snack.​ 
Tapping into Overwatch League influencers to spread the word by sharing videos of them unboxing their Cheez-It Grooves Gameboxes helped us navigate the complicated landscape of gaming. Our amplification efforts garnered an estimated total 5,003,195 impressions. 

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